'They are crazy with house cleaning. Especially the grannies!' said a friend when he described Belgians. Is it true? Perhaps... they even have a housekeepingmanager named Tante KAT (means cat) ups.... KAAT!
A SURPRISE
One day I got a pleasant surprise to find my self in a toilet of a family. In the corner, a one meter drawer standing filled with clean ironed towells (I did opened it). On the top of it, some perfume bottles and flower shape cristal and porcelain decorations laying like in the showcase of a shop. On the wall, a round carved wood mirror hanging reminded me to step mother of Snow White. Honestly, the small chamber didn't smell like a toilet at all. Hmmmm.... I even can sleep here, the idea blew my mind.
ONE IS NOT ENOUGH
Further, I realize that at home my belgian family has no one kind of washing products but more. One for windows, one for the floor, one for TV and computer screen, one for closet, one for the stopped pipe, one for wooden furnitures, one for leather sofa, and there are some more that I don't want to know what they are for. I have no doubt then that housekeeping is really a big issue here. For those who hygiëne minded, you are safe :)
Who is Tante (aunty) Kaat?
Born in the Netherlands, Tante Kaat who has a job as a fine art teacher has lived in Belgium since 1972 after three year working in South Africa. She is a media personality that ever had some programs on TV's and radios about how to solve huishold problems. Her image makes Tante Kaat becomes a trade mark. Elma Dalhuiysen-Nuis -her real name- often gets opportunity to promote some cleaning products and also projects related to house and environment. The gouden raad van Tante Kaat (The golden advise of Tante Kaat) is one of her books, a collection of mantras that can be helpful as solution for our frustrarion because of stain, lime, rust and dust.
In marketing term, the idea of Tante KAAT is a creative product fitting the national market. Tante Kaat, in her age right now has strenghend her image, not just a brand, but a legend. Tante Kaat is Tante of everyone. Onze tante, zeg maar!
In marketing term, the idea of Tante KAAT is a creative product fitting the national market. Tante Kaat, in her age right now has strenghend her image, not just a brand, but a legend. Tante Kaat is Tante of everyone. Onze tante, zeg maar!
curious?! http://www.tantekaat.net/
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